About Us

Fifteen years ago, two sisters with a shared passion for beautiful, comfortable fashion set out on a simple mission: to help women feel confident, elegant, and truly themselves every day.

What started as a small dream quickly grew into Alice & Grace — a boutique inspired by timeless style, effortless comfort, and the belief that great fashion should make every woman feel her very best, no matter her age.

For the past 15 years, we've proudly helped thousands of women across the United States discover pieces that combine quality, comfort, and confidence. Every collection is carefully selected with our customers in mind, because we know that looking good starts with feeling good.

As a heartfelt thank-you to the wonderful women who have supported us throughout the years, we're celebrating with our biggest End of Season Sale yet. To make room for exciting new arrivals, we're offering savings of up to 70% OFF on selected styles for a limited time.

And because we love rewarding our customers, you can enjoy even more savings:

Buy 2 pieces and get 10% extra off
Buy 3 pieces and get 15% extra off
Buy 4 pieces and get 20% extra off

From our family to yours, thank you for being part of the Alice & Grace story. We look forward to helping you feel beautiful, confident, and comfortable for many years to come.

With love and gratitude,
Alice & Grace 💕